Wordpress Improvements
21 Jun

WordPress Improvements


Here are a few helpful tips for your WordPress site:

1) Add Expire Headers

Add the following code to your .htaccess file:

<IfModule mod_expires.c>
ExpiresActive on
ExpiresDefault “access plus 1 month”
ExpiresByType image/gif “access plus 1 month”
ExpiresByType image/png “access plus 1 month”
ExpiresByType image/jpg “access plus 1 month”
ExpiresByType image/jpeg “access plus 1 month”
ExpiresByType text/html “access plus 3 days”
ExpiresByType text/xml “access plus 1 seconds”
ExpiresByType text/plain “access plus 1 seconds”
ExpiresByType application/xml “access plus 1 seconds”
ExpiresByType application/rss+xml “access plus 1 seconds”
ExpiresByType application/json “access plus 1 seconds”
ExpiresByType text/css “access plus 1 week”
ExpiresByType text/javascript “access plus 1 week”
ExpiresByType application/javascript “access plus 1 week”
ExpiresByType application/x-javascript “access plus 1 week”
ExpiresByType image/x-ico “access plus 1 year”
ExpiresByType image/x-icon “access plus 1 year”
ExpiresByType application/pdf “access plus 1 month”
<IfModule mod_headers.c>
Header unset ETag
Header unset Pragma
Header unset Last-Modified
Header append Cache-Control “public, no-transform, must-revalidate”
Header set Last-modified “Tue, 1 Aug 2016 10:10:10 GMT”

2) Enable GZip compression

Add the following code to your .htaccess file:

<IfModule mod_deflate.c>
# Compress HTML, CSS, JavaScript, Text, XML and fonts
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/
AddOutputFilterByType DEFLATE application/x-font
AddOutputFilterByType DEFLATE application/x-font-opentype
AddOutputFilterByType DEFLATE application/x-font-otf
AddOutputFilterByType DEFLATE application/x-font-truetype
AddOutputFilterByType DEFLATE application/x-font-ttf
AddOutputFilterByType DEFLATE application/x-javascript
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/javascript
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml

# Remove browser bugs (only needed for really old browsers)
BrowserMatch ^Mozilla/4 gzip-only-text/html
BrowserMatch ^Mozilla/4\.0[678] no-gzip
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
Header append Vary User-Agent

3) Defer Parsing of Java Scripts

Some themes have built in JS handlers so they can be used to defer JS parsing, you can simply do it by adding the following given code in active theme Function.php file before closing of PHP tag (?>)

Note – I would HIGHLY recommend making a backup of the Function.php file before implementing…just to be safe.

function defer_parsing_of_js ( $url ) {
if ( FALSE === strpos( $url, ‘.js’ ) ) return $url;
if ( strpos( $url, ‘jquery.js’ ) ) return $url;
return “$url’ defer “;
add_filter( ‘clean_url’, ‘defer_parsing_of_js’, 11, 1 );

4) If Admin-Ajax.php is causing some slowness on load times, try this:

The WordPress Heartbeat API uses /wp-admin/admin-ajax.php to run AJAX calls from the web-browser. While this is great and all it can also cause high CPU usage and crazy amounts of PHP calls. For example if you leave your dashboard open it will keep sending POST requests to this file on a regular interval.

There is a great free plugin now in the WordPress repository called heartbeat control which can help you fix this problem. Follow the steps below to configure.

Step 1

Install Heartbeat control.

Step 2

Go to Settings and click into “Heartbeat Control.”

Step 3

Under “Control heartbeat locations” you have a couple options:

Use default
Disable everywhere
Disable on dashboard page
Allow only on post edit pages (I use the “Allow only on post edit pages” myself)

You can disable it altogether but remember this controls auto-saving and if you are working on a multi-author blog with multiple sessions this is something to take into consideration. Also the heartbeat API is used by a variety of plugins and disabling it could cause them to stop functioning.

Step 4

Then you can setting the heartbeat polling frequency. I set mine to 60 seconds.

That should hopefully take care of some of your problems. If you are still experiencing delays than I would take a look at the next issue below.

Check back soon…more helpful tips coming.


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28 Jan

2017 Howard County Chamber of Commerce Business Directory and Buyers Guide

If you are part of the Howard County Chamber of Commerce, you probably recently recieved a copy of the 2017 Business Directory and Buyers Guide. It looks like this:

As you read through the guide and look at the various businesses you may want to do business with in 2017, make sure to make it to the end of be book (specifically page 63) and check out the category “Web Design and Development”. There you will find the listing for ScottE Software Development (the only listing in that category):

We look forward to working with you to “Expand Your Online Brand”.


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22 Dec

2016 Best of Howard – Best Computer Repair

I am pleased to announce that ScottE Software received “Honorable Mention” for Computer repair in the 2016 Best of Howard County contest. This is the second year in a row we have been listed in the top 4 in this category. Here are the final results:

Interested in the other results? Visit

I want to thank everyone that voted for ScottE Software. Want to learn more about computer repair or other Technology Consulting Services we offer? Visit:

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14 Jul

3 Web Design Tips for Small Businesses

The design of your website may not be on the forefront of your mind, but it should be. Most small business sites have been rushed, were a last minute project, or an outright afterthought, but did you know it is often the lasting first impression potential customers have of your business? Here are some tips to help make a good impression with your website.

Above the fold

Above the fold refers to the upper area of your website that is visible when your page loads, all content below is not visible without scrolling. This area is the most viewed part of your site and the most important. Use it accordingly.

Contact info should be easy to find

Having your phone, email, and address readily available helps customers trying to find or call your business. This is especially important on mobile devices.

Keep it simple

Cut the clutter from your site. Have a clear message, concise navigation, authentic and inviting pictures, and don’t be afraid of whitespace.

Interested in help designing a great and affordable site for your business? We are here for you:

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21 Jun

3 Tips for a Successful Company LinkedIn Page


A LinkedIn company page can enhance your B2B outreach. Here are a few tips that may help improve your LinkedIn presence:

  1. Include boilerplate information and your URL in the “About” section. – This assumes you have well articulated boilerplate that describes the company, what it does, who it serves, what you do better and why people should care. Ideally, this information already lives in the “About” section of your website.
  2. Post updates and thought leadership pieces with regularity. – This speaks to having an over-arching content generation and dissemination strategy to create and post meaningful content to LinkedIn, and elsewhere, like your website, e-newsletter and broken into a multitude of tweets. In addition company news, share good content written by others that’s relevant to your industry or market.
  3. Measure how LinkedIn is performing as a driver of site traffic. – See what kinds of posts are driving engagement. Determine if visitors who come from LinkedIn are spending more time on the site, which pages they hit with the most frequency and if they represent mostly new site visitors or repeat visitors. Act on the data.

Now, think of this as a good first step. There are many other items you need to do to have a top notch LinkedIn company page. If you are looking for help, be sure to contact us at


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05 Jun

Social Media Management

Social Media Management – Done for You… Done Right

Once we understand your goals, we create a custom strategy just for you. We’ll set up – or tweak your existing – social media properties including Facebook, Twitter, LinkedIn, Google+ and others – depending on your strategy and goals.

We specialize in implementation. We don’t just get you fans – but concentrate on generating leads who become valuable long-term customers.

We are located in Howard County Maryland and understand how to connect with local followers in central Maryland to maximize your outreach to “real” potential customers.

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28 May

Welcome Hometown Tree Experts

We would like to welcome our newest client – Hometown Tree Experts

We are a family-owned-and-operated, local business that has been serving MD, VA and DC area since 1997. Over the years, we have earned a reputation for providing the very best tree services around. Every member of our team is fully trained and licensed in every aspect of tree care.

For over sixteen years, our Certified Arborist and skilled tree crews have nurtured the green investments of the homeowners, municipalities, institutions, and associations in the area. Hometown Tree Experts combines high urban forestry management principles with a company-wide commitment to reliability and fair pricing.

Call us today at 301-250-1033 for a free estimate

Tree License # 001842

Tree Services in Montgomery County, Howard County and Prince George’s County, Maryland

5% Discount for Seniors and Active Military Personnel

Visit them today at:

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10 Apr

3 Important Facebook Tips

In a continuation of this new series on social media tips,  we will look at some helpful things you can do to improve your business Facebook page:

1 – Choose an engaging cover photo

You should pick an attractive cover photo. Since your cover photo takes up the most real estate above the fold on your Facebook Page, make sure you’re choosing one that’s high quality and engaging to your visitors, like this one from ScottE Software Development’s Facebook Page:

ScottE Software Facebook Cover

Keep in mind that Facebook cover photo dimensions are 851 pixels wide by 315 pixels tall.

2 – Post photos and videos to your Timeline

Why photos and videos? Because they’re proven to be the most engaging types of content on Facebook, according to a study conducted by Quintly.

The other reason posting these types of updates are important is because you’ll want your ‘Photos’ and ‘Videos’ apps — which are apps automatically added to every Facebook Page — to actually be populated with photos and videos.

Maximize your Facebook juice right from the start! Make sure the multimedia content you post is the correct size by checking out this social media dimensions infographic.

3 – Pin important posts to the top of your page

When you post new content to your Facebook Page, older posts get pushed farther down your Timeline. But sometimes you may want a specific post to stay at the top of your page for longer — even after you publish new updates. To solve for this, Facebook offers the ability to “pin” one post at a time to the top of your page. You can use pinned posts as a way to promote things like new lead-gen offers, upcoming events, or important product announcements.

To pin a post, click on the drop-down arrow in the top right corner of a post on your page, and click ‘Pin to Top.’ It will then appear at the top of your page, flagged with a little orange bookmark. Just keep in mind that you can only have one pinned post at any given time.

That is all for today…check back to the site again in the future for tips on Facebook, Twitter, Instagram, and other social media platforms.

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06 Apr

Free Social Media Review Session – April 7th at 10:00am

Come out to Whole Foods in Columbia, Maryland for a free business social media review session on April 7th (I will be in the eating area in the back left side of the store) between 10:00am and 11:30am.

Business owners or social media managers – we will review the social media sites you are on (or not on today) and look at how active you are on those channels. I will provide you a few helpful recommendations.

Each session will last between 15 and 30 minutes. Come out, have some coffee and an informative conversation about your online outreach efforts.

If attending, email and I will schedule a specific time for your review or just show up and I will fit you in as soon as possible.

Learn more on Facebook at


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28 Mar

Free Social Media Review Session on March 31st

Come out to Whole Foods in Columbia, Maryland for a free business social media review session on March 31st (I will be in the eating area in the back left side of the store) between 9:00am and 10:30am.

Business owners or social media managers – we will review the social media sites you are on (or not on today) and look at how active you are on those channels. I will provide a few recommendations.

Each session will last between 15 and 30 minutes.

If attending, email and I will schedule a specific time for your review or just show up and I will fit you in as soon as possible.

Learn more here:

ScottE Software Social Media Ad

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