Blog

27 Mar
0

Website Evaluation Case Study

In order to promote bone health awareness and the adoption of positive related behaviors among pre-teen and teen girls, the Centers for Disease Control and Prevention, the Department of Health and Human Services Office on Women’s Health, and the National Osteoporosis Foundation launched the National Bone Health Campaign in 1999.  A few years into this initiative, the partnership commissioned a series of focus groups to explore how best to communicate bone health information online.  The research our partner conducted uncovered optimal website design and information dissemination practices.  Our Partner delivered insights that informed the redevelopment of the partnership website, thus better enabling target audience members to locate “news they can use” regarding diet and exercise options that improve both health.

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Learn more about our WEBSITE EVALUATION SERVICES

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26 Mar
0

3 Important Twitter Tips

This is a new series that we are publishing to inform our followers of helpful social media tips. These articles will be brief but informative. We will start with some things you should know how to do on Twitter.

1 – Hashtags

How-to-Use-Hashtags

Hashtags are a no-brainer as they ensure that your content is as discoverable as possible, and enable you to connect with like-minded users. For help with hashtag best practices, Hootsuite provided a thorough guide here. For those of you in Howard County Maryland, a key hashtag to use is #HoCoMD.

2 – Use Images

Pics on Twitter

It’s a fact that Tweets including images receive more engagement, which is reason enough to make sharing images and videos on Twitter a priority. As emphasized in the Hootsuite guide to getting more Twitter followers and engagement, ‘According to a study of Promoted Tweets from SMB advertisers conducted by Twitter, Tweets with images generate 313 percent more engagement than those without.“

3 – Focus on quality over quantity

Twitter Analytics

As with most things in life, when it comes to your Twitter strategy you should place more importance on quality over quantity. While it is, of course, tempting to focus on your number of followers, ignore this number and instead dedicate time to building quality relationships with other users of relevance (local followers for local businesses). This is one of the biggest mistakes made by some social media consultants or managers.

That is all for today…check back to the site again in the future for tips on Facebook, Instagram, and other social media platforms.

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25 Mar
0

Featured Client: Taylor Legal

Taylor Legal™ has provided Big City Know-How and Small Town Service™ to individuals and small businesses since 2004. The firm concentrates its practice in real estate, land use and zoning, small business and corporate law, alcoholic beverage licensing, contract drafting and review, state and local government law, and property succession planning for businesses and individuals. Taylor Legal™ is owned by Katherine L. Taylor, Esq., whose experiences as a county attorney and large-firm litigator allow her to zealously and effectively advocate for her clients.

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20 Mar
0

Free Social Media Review Session on March 23rd

Come out to Whole Foods in Columbia, Maryland for a free business social media review session on March 23rd (I will be in the eating area in the back left side of the store) from 8:00am – 10:00am.

Business owners or social media managers – we will review the social media sites you are on (or not on today) and look at how active you are on those channels. I will provide a few recommendations.

Each session will last between 15 and 30 minutes.

If attending, email info@scottesoftware.com and I will schedule a specific time for your review or just show up and I will fit you in as soon as possible.

Learn more at: https://www.facebook.com/events/1526014441035006/

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13 Mar
0

Social Media Review Session with Scott E on March 15th

*** NOTICE: I have changed the start time to 9:30am ***

Come out to Whole Foods in Columbia, Maryland for a free business or political candidate social media review session.

Business owners or social media managers – we will review the social media sites you are on (or not on today) and look at how active you are on those channels. I will provide a few recommendations.

Candidates for office or staffers – we will review the social media channels you are using for outreach to voters and discuss some additional options for the campaign. I will provide a few recommendations.

Each session will last 15 minutes.

If attending, email info@scottesoftware.com and I will schedule a specific time for your review or just show up and I will fit you in as soon as possible.

Learn more on Facebook at: https://www.facebook.com/events/1733232393561952/

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01 Mar
0

Howard County Elected Officials Social Media Feeds

On the ScottE Software Development testing website (www.scottetech.com) we have developed a new page to follow all of the various social media feeds (primarily Facebook and Twitter) for the local elected officials in Howard County.  There are also links to the official government websites of the elected officials which will provide you good information (email addresses, phone numbers and more).

Visit the page here: http://scottetech.com/hocopolitics/

The page is still under development with more changes to come in the future. If you have any suggestions for improvements, please email info@scottesoftware.com

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08 Feb
0

Twitter Poll Mention By Warren Christopher For Congress

Warren Christopher recently mentioned a ScottE Software Development Twitter poll via an email blast and on his website for US Congress in Maryland (see photo from his website). You can view the post on his website at: http://www.warrenchristopherforcongress.com/home

The poll was conducted in late January. Here are the final results:

md04-twitter-poll-results

Social media can play an important role in elections and candidates running for office that utilize social media can benefit from expanded outreach and expanded name recognition.

We wish Warren Christopher and all of the candidates running for US Congress in congressional district 4 much luck in the future.

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29 Dec
0

Best of Howard County 2015

I am pleased to announce that ScottE Software received “Honorable Mention” for Computer repair in the Best of Howard County contest. Here are the final results for that category:

best-of-howard-computer-repair

It appears that we finished a tie for 2nd in the “Computer repair” category. Interested in the other results? Visit  http://www.baltimoresun.com/news/maryland/howard/howard-magazine/ph-mg-ho-best-of-howard-county-2015-20151201-story.html

I want to thank everyone that voted for ScottE Software. Want to learn more about the computer repair or other Technology Consulting services we offer? Visit: https://scottesoftware.com/our-services/technical-consulting/

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24 Nov
0

Mobbies Results for 2015

Two ScottE Software social media accounts were nominated in the recent Baltimore Sun Mobbies voting, here is how we did:

Best Instagram Account (6th place) – There were a total of 65 Instagram accounts nominated in this category. Here were the top 10:

Best Instagram Account

Any public account

9. @cocktailcrafty

Best Twitter Account (9th place) – There were a total of 70 Twitter accounts nominated in this category. Here were the top 10:

Best Twitter Account

Any public account

Not a bad showing in 2015 for ScottE Software. We look forward to participating again in 2016.

Want to see all of the Mobbies results? CLICK HERE

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10 Nov
0

HoCoTimes Article About ScottE Software

Online today and will be in print this Thursday in the Howard County Times, an article about Scott Ewart and his transition working on ScottE Software Development full time. Here is an excerpt from the article:

With the constant changes in technology and social media, Ewart said some people embrace the unfamiliar territory, while others are just terrified of it. In cases of the latter, Ewart tells his clients, “I will take care of touching all the buttons.”

“What I provide is that personalized, one-to-one service,” Ewart said. “I don’t have a cookie-cutter approach to anything that I do. I sit down and I find out what a client wants and then tailor around what they want, expand when they want to expand or contract when they want to contract.”

It’s this relationship that Kamens treasures as she works with Ewart.

“I feel that he really understands the relationship and the intimacy between the client [who does] and the client who doesn’t want to be involved in the tech stuff,” Kamens said. “He never makes me feel badly about not knowing something. He is supportive. If there’s stuff going on and I need to troubleshoot it, he’s there. He’s more than just tech support or tweeting.”

You can read the full article online here:  http://www.baltimoresun.com/news/maryland/howard/columbia/ph-ho-cf-scotte-software-development-growing-0723-20150720-story.html

I want to say thank you to Andrew Michaels for taking the time to interview me and others for the article. I also want to say thank you to Leland Ewart (my father) and Elisa Kamens (Owner of Club Pooche) for their input to the article. My final thank you goes out to Shelby Ewart for taking the wonderful photo used by the Howard County Times in the article.

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